Who We Are

Our team of communications veterans has been there and done that. Get to know the people behind the outcomes.

Our Story

Like most great endeavors, North Sixth Agency began with a dream and a hard conversation. In 2010, Matt Rizzetta—at this point a new, first-time father—popped an unexpected question to his wife: “Will you let me start my own company?”

Matt’s dream of a new kind of public relations firm—one that brought a different energy, approach, and accountability to the field—was met with a welcome reply: “I believe in you.”

From that first day onward, N6A's commitment to service has fueled our obsession to maximize client returns by driving meaningful results. In 2019, N6A unveiled Outcome Relations™, a new way of doing public relations built to deliver impactful, measurable results. In 2021, we expanded our service offering with the launch of our sister agency, Studios, bringing our results-driven approach to marketing, video production, and content development. N6A and Studios are now housed within North Sixth Group, which was founded in 2021 to provide strategic services, operating expertise, and investment capital. 

Through our growth into an industry-leading firm and integration into North Sixth Group, we’ve never lost the scrappy attitude, commitment to service, and out-of-the-box thinking that carried us through N6A’s formative period.

Our Leadership

Daniela Mancinelli

Chief Executive Officer

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John Hannaway

Chief Operating Officer

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Jim Morris

Chief Financial Officer

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Jacqueline Agudelo

Executive Vice President

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Gibral Raphael

Software Engineer

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Carrie Booze

Account Director

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Paolo Ramos

Account Director

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Shayla Ridore

Account Director

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Our Awards

50 Most Powerful Public Relations Firms in America

Top PR Firms

Best Places to Work

Top Company Cultures

Most Innovative Culture

DigiDay WorkLife Awards

PR Innovation of the Year

Bulldog Reporter

HR Executive of the Year

Best in Biz Awards

Best PR Campaigns

PR Daily’s Digital PR & Social Media Awards

Join Our Team

We invest in our people. N6A’s work environment has been lauded as one of the most rewarding and unique in the agency world by PRWeek, The Wall Street Journal, the Observer, Forbes, New York Post, Entrepreneur, CNN Business, and more.

Our “Compete and Care” culture means that while we’re as competitive as it gets for our clients and ourselves, we care for each other with just as much enthusiasm and energy. N6A team members lift each other up, encourage one another, and are invested in the success of their peers.

Oh, and we have one of the coolest bonus programs around. Pace Points™ allows team members to pick their own rewards, from all-expense paid trips to month-long sabbaticals.


Let N6A Drive Outcomes For You!