Choose the business outcomes that matter most to your brand: Revenue, Share of Voice, Capital Raise, M&A, Recruiting, Enterprise Value.
What We Do
What is Outcome Relations™?
The future of PR is OR…Outcome Relations.
CEO’s, CMO’s and brand marketers need PR results that support specific business outcomes. Don’t waste time on PR results that drive vanity metrics. Your PR agency should be held accountable.
Revenue Outcomes
Competitive Advantage Outcomes
Capital Raise Outcomes
Since our inception a decade ago, N6A has worked to address pain points of CMOs, CEOs and brand marketers and now, we have a proprietary process that:
Drives Results That Actually Drive Business Outcomes
Services We Offer
Credibility Assets™
Earned Media
- Company News
- Feature and Profile Stories
- Bylines and Op-Eds
- Thought Leadership
- Commentary on Current Events
- Company and Culture Awards
- Individual and Executive Awards
- Investor Press Awareness
- Speaking Engagements
- Keynote Opportunities
- Analyst and Market Research Relations
- Event Publicity
Content
- Editorial Content
- Design Content
- Web Content
- Video Content
- Internal Communications
- Speechwriting
Brand Strategy
- Brand Messaging
- Crisis Communications
- Marketing Strategy
- Media Strategy
- Executive Media Training
- Corporate Learning Programs
- Company Culture Program
Amplification Assets™
Digital Strategy
- Website Design & Optimization
- SEO/SEM
- Social Media Channel Management
- Paid Search
- Social Media Advertising
- Email Marketing
- Account-Based Marketing Programs
Analytics & Optimization
- KPI Development and Reporting
- Testing
- Earned and Paid Media Reporting
- Competitive Share of Voice Analytics
- Outcome Tracking and Optimization
The Outcome Relations™ Process
Step 1
Outcome Alignment
Step 2
Outcome Summit
Align on goals and expectations. Create personas for the desired outcomes and establish workflows.
Step 3
KPI Alignment
Onboard, build strategy and choose credibility assets to implement for each business outcome: Earned Media, Content, Brand Amplification, Digital Strategy.
Step 4
Execute
Rapid execution. Build library of credibility assets and secure results for each business outcome.
Step 5
Amplify
Leverage credibility assets on digital channels that encourage actions and amplify coverage: paid media, sponsored content, landing page creation, targeted campaigns, etc.
Step 6
Optimize
Deliver customized measurement reports that track analytics and optimize desired business outcomes.
Our outcome approach has driven game changing business outcomes for our clients, including:
30
Exits to F500 global enterprises
12
Billion dollars in excess enterprise value
10
IPOs on NYSE and leading exchanges
40
Average competitive share of voice improvement
30
Clients with up to 100% revenue growth
25
Industries with successful recruiting outcomes over competitors
What Outcome Can We Deliver For You?
Revenue Outcomes
- Target Prospect Awareness
- Sales Conversion Improvement
- Deal Value Improvement
Competitive Advantage Outcomes
- Brand Reputation
- Media Market Share
- Executive Share of Voice
Capital Raise Outcomes
- Series A, B and C
- Product Launch Fund Raising
- PE, Family Office and Institutional Investor Visibility
Recruiting Outcomes
- Talent Acquisition
- Candidate Pipeline
- Executive Awareness
M&A Outcomes
- Deal Sourcing and Conversions
- Sell-side Awareness
- Buy-side Awareness
Enterprise Value Outcomes
- IPO Assist
- Investor Visibility
- Share Holder Acquisition
