Our Culture

The Outcome Relations Agency™

Who We Are

The Outcome Relations agency for emerging, mid-sized and enterprise brands.

What We Do

We use a suite of communication services and a proprietary process to drive specific business outcomes for clients.

What Proof We Have

Our clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, listed on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion dollars from the world’s most prominent investors.

Why People Want It

CMOs and CEOs today are tired of the status quo with PR agencies that aren’t held accountable for delivering business outcomes. We utilize a proprietary KPI system with a customer ranking portal to ensure we are always aligned with our clients and that our results are driving the specific business outcomes we were hired for.

Our Leadership

Our team is the heartbeat of our agency. Learn more about us and our Leadership Team.

Matt Rizzetta

Founder & Chairman

Matt Rizzetta has served as CEO since N6A’s inception. Under his leadership, N6A has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States by the Observer. Matt has been instrumental in creating N6A’s “Compete and Care” culture and “Embrace the Pace” atmosphere, which have been lauded as the most rewarding, collaborative and unique in the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. N6A was named a finalist for Digiday’s Most Innovative Culture Award, and as a winner of PRWeek’s Best Places to Work. Matt serves on the Alumni Board of Directors at his alma mater Iona College, and resides in Westchester County, NY, with his wife and three daughters.

Daniela Mancinelli


Daniela Mancinelli began with N6A in 2015 managing a roster of clients in the Consumer/Lifestyle Group. In just six short years, Daniela’s commitment to client services, customer success, employee engagement, as well as branding and communications has brought her to her role as the agency’s Chief Executive Officer. She has been an integral part of rapidly scaling N6A’s business, proving herself invaluable on projects including a wholesale refocus of N6A as the Outcome Relations Agency. Daniela is uniquely suited to promoting N6A’s performance-oriented culture, coming up through more than 15 years of experience in luxury PR, branding and marketing, and media channels including NBC Universal, Sony Pictures, Lionsgate, and Paramount. She holds a Bachelor’s degree from Loyola Marymount University, and dual MBAs from the Swiss School of Management, Rome, and INSEEC in Paris.

John Hannaway


John Hannaway oversees business operations and strategy, benefits administration and IT functions at N6A. John began his career in the development office of Aquinas Housing Corporation, a New York based 501(c)(3) organization dedicated to developing, promoting and improving New York City affordable housing and economic development initiatives. Prior to joining N6A, John served as the Deputy Executive Director of that organization. John is a seasoned operations executive, and was named a silver winner of the 2017 Best in Biz Awards in the HR Executive of the Year category. John is a graduate of The Catholic University of America, and resides in Westchester County, NY, with his wife Elizabeth and sons John & Hugh.

Jim Morris

Chief Financial Officer

Jim Morris oversees all financial functions across N6A’s global operation, including accounting responsibilities for N6A’s United States and Canadian entities, corporate financial statements, financial analysis and data reporting, financial counsel, competitive market research and other strategic financial initiatives to support N6A’s growth and scale objectives. Jim has nearly three decades of financial leadership experience with JP Morgan Chase, Barclays, Credit Suisse, Merrill Lynch and Lehman Brothers. Prior to joining N6A, Jim served as Executive Director and CFO of JP Morgan Chase’s Global Wealth Management Technology Division. Jim holds a Bachelor’s Degree from Binghamton University and an MBA from Baruch College. He resides in Nassau County, NY, with his wife and children.

Patrick Brady

Chief Revenue Officer

Prior to joining N6A, Patrick led global business development for MikeWorldWide. An industry veteran, Patrick has led global business development strategy, process, and growth for Ketchum, DeVries Global, MSL, Omnicom, and IPG. In addition to driving business development strategy and execution, Patrick also helped lead global acquisition and integration efforts across continental Europe, Russia, China and India.

A die-hard football fan, Patrick began his career in public relations at St. Patrick’s Athletic Football Club in Dublin, Ireland. Patrick Brady received B.A. in International Communications from Marist College. During his career, Patrick has lived and worked in Ireland, Japan, and Singapore.

Trisha Larocchia

Chief Client Officer

Trisha Larocchia oversees all of N6A’s client service groups. With more than 11 years of experience developing insights-based, integrated marketing campaigns for a diverse set of B2C and B2B clients, Trisha is able to help clients craft compelling brand narratives, develop strategic media relations campaigns and foster influential partnerships to deliver impactful ROI.

Additionally, with a passion for measurement and analytics, Trisha is able to counsel clients on how to enhance campaign reporting and better measure the impact of targeted PR efforts on key business goals. Trisha graduated from Marist College and lives on Long Island with her husband, young son and dog.

Nina Velasquez

EVP of Talent Development

With 20 years of experience in public relations, Nina Velasquez runs talent at N6A, responsible for building, managing and implementing a variety of programs to support N6A’s talent development. Her role includes oversight of recruiting, culture, internal training, professional development, marketing, and customer service best practice initiatives across N6A’s offices in New York and Toronto. Nina joined N6A as an Account Director in 2012, servicing clients in a variety of technology industries, and was responsible for designing and executing integrated thought leadership programs, developing corporate and product messaging, supervising social media activities and supporting new business initiatives. Prior to N6A, Nina worked at technology PR agencies and managed programs for global brands including IBM, Lenovo and Microsoft, and led campaigns for a number of smaller start-up companies in online marketing, social networking, mobile app, green tech and personal finance industries. Nina has a Bachelor of Arts degree in Communications from University of Washington, and is a proud resident of Brooklyn, NY.

Jacqueline Agudelo

Vice President

Jacqueline Agudelo oversees one of the more diverse groups at N6A with clients spanning the food and beverage, energy, hospitality, customer service, media/ad tech, HR, and benefits industries, among others. In 2016, Jacqueline was named winner of the “N6A Bucket List” competition which rewards the highest-producing N6A staff member over the second half of the year according to N6A’s signature KPI ranking system. Prior to joining N6A, Jacqueline spent eight years at Cataldi Public Relations – an award-winning boutique PR agency experienced at handling promotions, communications, and guerrilla marketing campaigns for some of the world’s best-known consumer products, media, and entertainment entities. There, she managed a broad range of accounts spanning television, technology, music, film, nonprofit, and more. Jacqueline graduated magna cum laude from the New York Institute of Technology (NYIT) with a BA in Advertising. She resides in Hoboken, NJ, with her husband.

Florence Lousqui Bogitsh

Vice President

Florence Lousqui Bogitsh is the Vice President of N6A’s Pro+ group, which focuses on the professional services and legal cannabis sectors. Before joining N6A in 2015, Florence worked in PR, digital marketing and market research in various countries including, France, Italy, the UK and Australia. She holds a BA in International Business and Italian and an MA in Luxury Brand Management from Regent’s University, London. Florence was named N6A’s Chairman’s Pick in 2016 and led her team to win N6A’s Golden Group competition in 2017. She received the PR Rising Star award from the Observer in 2019. She resides in Staten Island, NY with her husband.

Valerie Leary

Head of Studios

Gibral Raphael

Software Engineer

Gibral Raphael is responsible for the development, design and ongoing management of the6PA software system, which is N6A’s proprietary, web-based performance analytics and client rankings platform. Gibral has also expanded and improved on N6A’s site by adding HR functionality that allows the users to view the many benefits N6A provides. Gibral has worked in the IT field for 10 years in various industries providing his expertise. Gibral holds a Bachelor’s Degree from Lehigh University and resides in Brooklyn, NY.

Carrie Booze


Carrie Booze serves as the Group Director of N6A’s Pro+ group, which represents a wide variety of companies within the professional services and legal cannabis industries. In addition to overseeing group operations, she provides messaging, branding and strategy support across her base of clients. Prior to joining N6A, Carrie served at the Marketing Director for Franklin Bioscience, a vertically integrated cannabis edibles company based in Denver, Colorado. During that time, Carrie conceptualized the company’s product branding and carried out the communication strategy as it expanded throughout the state and into Nevada’s burgeoning recreational market. Carrie is a graduate of the University of Colorado and currently resides in Manhattan, New York.

Our History

N6A has been known to #EmbraceThePace since we were founded in 2009. Every part of our customer service approach is rooted in speed, efficiency, and making sure we never miss a beat for our clients. Our top-notch customer service, measurable results and team collaboration are a few examples of how we #EmbraceThePace for our clients in today’s fast-paced, non-stop media environment. Working across 30 industries, our #EmbraceThePace approach has proven to be effective no matter the industry, location or size of the client.



We are a people-first company. We believe in treating our team members as if they are family. We have team members from so many different backgrounds and are always looking to improve our culture by surrounding ourselves with great people who bring new perspectives to N6A.

Learn more about what drives our culture and what it takes to be a part of the N6A team by checking out our Compete and Care website.







Our Taglines

Our 6 taglines are the building blocks of our agency and they are the threads that run through the fabric of our unique company culture and client service mindset. Here’s how our values and work ethic set us apart from the rest.

Embrace the Pace

Media is more competitive and fast-paced than ever before. We embrace that. Enough said. When you join N6A, get ready to #EmbraceThePace.


There’s accountability, and then there’s “N6-Accountability”. We hold ourselves to high standards, are never afraid to experiment, and always take responsibility for the outcomes.

Compete and Care

We’re as competitive as it gets for our clients and for ourselves. However, we care for each other with just as much enthusiasm and energy as we compete. N6Aers lift each other up, encourage one another, and are equally as invested in the success of our teammates.

Championship Months

There are no “slow months” at N6A. We work harder, we push harder for our clients during what others may call “slower months”. At N6A, there’s no such thing as slow months. There are only Championship Months.

I Was Wrong

We believe in disproving the doubters. We work with a humble chip on our shoulders.

Start and End Strong

We start each week with strong momentum that will carry us through – ending the week strong. It’s a commitment that we make to each other and to our clients each and every week, without compromise.

Core Values

We are a culture of innovative, collaborative and respectful people. We believe in creating a warm, stimulating and rewarding environment for all of our team members.


Behaving in a pleasant, kind way.


Showing politeness and admiration in deference.


Treating everyone fairly and equally.


Completely responsible for what you do and able to provide reasoning.


Providing praise, honor, and admiration through words and actions.


Eager to be successful and strive to always be better.

Join Our Team

Our team members are the heartbeat of N6A. N6A’s “Compete and Care” culture has been named to Entrepreneur Magazine’s Top Company Cultures in America, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture finalist.

We take great pride in our “Compete and Culture” culture and robust quality of life perks. From Pace Points rewards to all-expense paid vacations, to dream bucket list adventures, professional development training programs, and month-long sabbaticals, we truly invest in our team.

Why A Career At N6A?

Our “Compete and Care” culture attracts the very best talent in the business. We reward great work like nobody else and provide our team members with opportunities to grow their careers, improve their skills, and grow into leadership positions in a warm and friendly environment. There is no bureaucracy at N6A. Put the hard work in, be a great teammate, and you will be rewarded:

  • Pace Points Customized Rewards and Perks
  • Month-Long Sabbaticals
  • Summer Fridays and Flexible Work from Home
  • Free Weekly Lunches
  • Rewards for Top Producing Teams and Individuals Ranging up to $50,000

Pace Points™

Pace Points is the world’s first pick-your-own-perks rewards program. Pace Points puts the power in your hands by letting you choose perks based on what’s most important to you.

  • Earn points based on individual, group and company-wide achievements.
  • Cash points out for rewards that matter most to you.
  • Rewards ranging from $100 to $50,000 in value.
  • Rewards in categories across health/wellness, travel, experiences, transportation cash, quality of life, and more.
Learn more about what drives our culture and what it takes to be a part of the N6A team by checking out our Compete and Care website.

“I am proud to work for N6A, a company that is thoroughly invested in its staff. I couldn’t ask for better people to work alongside or a better environment in which to work each day.”

John HannawayCOO