North 6th Agency Announces Partnership With Everscore As Public Relations Agency Of Record
NEW YORK | August 03, 2021 09:00 AM Eastern Daylight Time
Founded in 2019, Everscore is the first direct-to-consumer marketplace connecting curious consumers with the leading THC and CBD brands. Everscore’s platform provides a safe, familiar buying experience that enables consumers to discover and experience cannabis products with the convenience of free two-day shipping or a fast home delivery service.
Unlike other cannabis e-commerce solutions, Everscore’s platform is the only true three-sided marketplace connecting consumers, brands, and growers. By bypassing the traditional dispensary retail model, the company will be able to expand product offerings for consumers while providing brands with exposure to a wider audience of potential customers.
“The pandemic has changed the way people shop, and like with many other industries, cannabis consumers no longer want to be limited to brick-and-mortar shopping experiences,” said Daniela Mancinelli, CEO of N6A. “What Everscore is creating will revolutionize the cannabis industry by making it more approachable for new consumers, and more equitable brands trying to enter the space. We look forward to working with their leadership team – who are bringing with them a wealth of traditional tech and CPG experience – to build a platform that will disrupt the current dispensary model and be a catalyst for the continued growth of this industry.”
N6A will support Everscore on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. N6A’s Outcome Relations™ model combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers.
“When selecting an agency, we wanted to find a team that is not only successful traditional public relations but has in-depth knowledge of the cannabis market and what it takes to resonate with both businesses and consumers,” said Jeffrey Sampson, CEO and Founder of Everscore. “In N6A, we have a partner who is not only committed to our company’s success, but the industry as a whole, and we look forward to working together to drive our purpose forward.”
ABOUT NORTH 6TH AGENCY (N6A)
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors. N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.
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