BRAND STRATEGY

Building the Perfect Brand Strategy

Challenge

Perfect Corp., the leading SaaS AI and AR beauty and fashion tech solutions provider, partnered with N6A with the goal of building brand awareness and becoming a thought leader in the technology space.

The brand sought to highlight its industry-leading solutions to the media. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping experiences.

Action

N6A helped Perfect Corp. define a strategic media outreach strategy and then executed media campaigns to communicate Perfect Corp.’s compelling brand story and comprehensive suite of beauty and fashion tech solutions to its target audience.

Deployed an outreach campaign to keep the media informed on Perfect Corp.’s new innovative technology solutions, brand partnerships, trend reports, webinars, and technology forums.
Highlighted key functional updates to the company’s suite of apps, including brand activations, popular culture integrations, timely and celebratory AR filters, and influencer partnerships to demonstrate Perfect Corp.’s brand marketing expertise and ability to engage app users.
Supported the company’s growth across key areas (including beauty, skincare, eyewear, jewelry, and fashion/accessories) and utilized news, partnerships, and activations to illustrate Perfect Corp.’s continued innovation to meet demand and elevate the consumer’s shopping experience.

Outcome

Outcome: A total of 26 pieces of coverage highlighting Perfect Corp. partnerships and announcements were featured in a mix of top-tier and niche trade publications, including Bloomberg, Forbes, Cheddar, Cosmetic Executive Women, Women’s Wear Daily, and MediaPost.