Awards & Speaking
Highlighting Limelight Health With Coverage and Awards
Challenge
Limelight Health, which delivers the best quoting, underwriting, and proposal solution for the employee benefits industry, needed to raise awareness of its innovative products and company culture by securing media coverage and awards.
Action
N6A monitored for and executed against newsjacking opportunities relevant to insurance, HR, and benefits technology for coverage in trade and top-tier business outlets. N6A also provided strategic, proactive outreach around the company and key executives, including the CEO, CPO, and CTO.
Critically, N6A tailored award submissions that elevated the company against its peer set and positioned its corporate initiatives and company milestones well ahead of key competitors.
Outcome
N6A secured 18 pieces of coverage in the first 90 days of the engagement, including pieces in Business Insider, Inc.com, Benefits Pro, Business Record, Healthcare Finance, and Employee Benefit News. Following N6A’s award submission campaign, Limelight Health also received eight prestigious corporate awards in eight months.
This progress in media domination and award wins led to a successful acquisition by FINEOS in August 2020, making the provider the best-in-breed end-to-end solution on the market.
The N6A outcome formula has been a winning one for our brand in every sense.
Jason T. Andrew, former CEO of Limelight Health
