EARNED MEDIA
Delivering Earned Media for a FinTech Leader
Challenge
Alloy, a leading identity decisioning platform for banks and FinTech companies, needed to develop an ongoing strategy to be top of mind to potential customers and investors.
Action
N6A recognized that Alloy not only had a great story to tell, but needed to tell it in a way that showcased product value, partnerships, and Alloy’s dynamic executive bench. With this in mind, N6A:
- Deployed a robust executive thought leadership program that secured coverage for all three co-founders in top-tier and trade publications.
- Leaned on first-to-market product enhancements and leading partnerships to cement Alloy’s place within the market.
Outcome
N6A secured coverage in Business Insider, Forbes, US News and World Report, American Banker, Benzinga, and more.
In October 2021, Alloy announced a $100 million Series C round and Unicorn status.
N6A has exceeded expectations at every turn. They’ve delivered big agency results with the thoughtful, personalized service of a smaller shop.
