All Posts By

Gibral Raphael

North 6th Agency Announces Partnership With Lunchbox As Public Relations Agency Of Record

By | Announcements

NEW YORKJune 25, 2020 /PRNewswire/ — North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has partnered with Lunchbox as public relations agency of record (AOR).

Lunchbox is an all-in-one restaurant ordering suite which enables restaurants to deliver unique and personalized experiences for customers. Its service suite ranges from delivery to in-store solutions including, web and app ordering; self-order kiosks; phone-to-table; flexible loyalty programs; and catering systems.

Lunchbox is fully integrated with the most widely used point-of-sales systems, payment processing, data and analytics, and social platforms in the restaurant industry, including Toast, Brink, Revel, Facebook, Google, Square, Stripe, and others.

“The consumer experience in the restaurant industry is being transformed like never before,” said Matt Rizzetta, CEO of N6A. “Lunchbox has quickly established itself as one of the most innovative and effective technology solutions providers that is leading the way for this transformation. We’re thrilled to work hand-in-hand with the team as they enable restaurants across the country to adapt and connect with consumers through a streamlined user experience.”

N6A will support Lunchbox on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. N6A’s Outcome Relations™ model combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers.

“It’s a critical time for restaurants across the country, and we want to make sure that Lunchbox is there to help restaurants recover and scale,” said Nabeel Alamgir, Founder and CEO of Lunchbox. “In N6A, we have a partner who is just as committed to our brand as we are to our customers. Together, we look forward to playing an impactful role in the recovery and rebirth of restaurants, which is so vital to the economic and social panorama of our country.”

For more information on Lunchbox, please visit www.Lunchbox.io. For more information on N6A, please visit www.N6A.com.

ABOUT LUNCHBOX:
Lunchbox is a collection of powerful best-in-class ordering platforms for restaurants, built by restauranteurs. Working together with restaurants, Lunchbox creates beautiful white-label apps, web ordering, and in-restaurant kiosk systems that excite new and existing customers. Through Lunchbox’s powerful backend, restaurants are able to engage with customers across multiple touch points and develop campaigns that are catered to their lifestyle.

Lunchbox’s suite of services ranges from delivery to in-store solutions including, web ordering; app ordering; self-order kiosks; phone-to-table; flexible loyalty programs; and catering systems.

ABOUT NORTH 6TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

Media Contact: North 6th Agency, Inc.
212-334-9753, marketing@n6a.com

Related Links

http://www.N6A.com

North 6th Agency Launches N6A Enterprise Value Services

By | Announcements

NEW YORKJune 9, 2020 /PRNewswire/ — North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has launched N6A Enterprise Value Services, a dedicated services unit specializing in investor relations, financial communications and shareholder value optimization.

N6A Enterprise Value Services will be led by financial services and investor relations executive Lawrence Delaney, Jr. Delaney is a 30-year financial communications veteran who has served as an embedded investor relations advisor for several public, private and pre-IPO companies including: Titan Corporation, which was acquired by L-3 Communications for $2.65B; NCI, Inc., which was acquired by H.I.G Capital for $283 million; Stanley, Inc., which he supported through a successful IPO and acquisition by CGI, Inc. for $1.05 billion; and SAIC, a multi-billion dollar Fortune 500 company.

N6A Enterprise Value Services will be integrated into N6A’s Outcome Relations™ offering, which combines earned media, amplification and KPI alignment to support clients’ specific business outcomes.

N6A Enterprise Value Services is designed to help clients achieve specific financial outcomes, including: defining and reaching valuation targets; IPO preparation; public company investor relations consulting; shareholder communications; and outcome-driven liquidity events.

Engagement options are customized for early stage, later-round, and enterprise-level clients with packages inclusive of the following services:

  • Investor Relations and Strategic Services: Investor relations planning and strategy; IPO preparation; public company investor relations consulting services; valuation analysis; quarterly shareholder videoconferences; and additional stakeholder communication needs assessment.
  • Investor Marketing and Production Services: Investor presentation refinement and assumptions-testing; online investor portal development, email-linked multimedia investor updates; point of contact for investor queries; and physical and virtual investor events.
  • Analyst and Investor OutreachInvestment community relationship cultivation and management; shareholder analysis and targeting; analyst and investor call preparation and management; and deal and non-deal roadshow support.
  • Financial Communications Services: Investor-driven disclosure policy guidance; PPM and other registration statement drafting support; earnings and other financial press release consulting; investment profile and fact sheet creation; annual and quarterly reports; and proxy statement and other shareholder communications.

“We see the Enterprise Value Services offering as a strategic step in our vision for Outcome Relations™, which aligns the marketing function with critical business outcomes,” said Matt Rizzetta, CEO of N6A. “Through our Enterprise Value Services capabilities, we are able to work hand-in-hand with our clients in the C-suite to serve as their advocate in achieving successful investor outcomes that maximize shareholder value, such as M&A transactions, pre-IPO and public market events, business transformations, beneficial capital raise outcomes, and shareholder acquisition and retention.”

For more information on N6A, please visit www.N6A.com. For more information on N6A Enterprise Value Services, please visit https://info.n6a.com/enterprisevalueservices.

ABOUT NORTH 6TH AGENCY, INC. (N6A):  
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

Media Contact: North 6th Agency, Inc.  
212-334-9753, marketing@n6a.com

SOURCE North 6th Agency

Related Links

http://north6thagency.wpengine.com

North 6th Agency Announces Strategic Venture With Award-Winning Integrated Marketing Firm Magnetik

By | Announcements

North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has entered into a strategic venture with integrated marketing firm Magnetik™.

Since 2006, Magnetik has established itself as a premier integrated marketing agency based in New York City. Combining cutting-edge technology, award-winning creative and strategic best practices, Magnetik has serviced more than 100 brands across all categories, including disruptive start-ups and global enterprise brands, such as Akamai, NBC Universal and Tommy Hilfiger USA.

N6A will be integrating Magnetik’s suite of services into its Outcome Relations™ offering for clients, which combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers.

Through the venture, N6A will now offer the following services to enable clients to amplify their Outcome Relations™ campaigns:

  • Creative and Design Services
  • Digital Advertising
  • Email Marketing
  • SEO and SEM
  • Web Development

“Magnetik’s suite of digital offerings serves an important purpose in enabling brands to amplify the power of credibility assets to drive specific business outcomes,” said Matt Rizzetta, CEO of N6A. “We look forward to servicing our customers with even greater impact and with a tireless commitment to driving their business outcomes as a result of this partnership.”

Led by CEO Doug Steinberg, Magnetik will be integrated into N6A’s in-house amplification team, which provides clients with a range of digital media and demand generation services to amplify and align their PR efforts with business outcomes.

“We have enjoyed a successful relationship with N6A for quite some time, and are looking forward to taking the next step as we enter into this strategic venture,” said Doug Steinberg, CEO of Magnetik. “N6A’s vision to align public relations with business outcomes through measurable digital amplification channels creates incredible synergies with Magnetik’s core business. We are eager to join forces with N6A and provide clients with a fully-integrated solution that takes them from credibility to amplification to outcome.”

For more information on N6A, please visit www.N6A.com. For more information on Magnetik, please visit www.Magnetik.com.

ABOUT NORTH 6TH AGENCY, INC. (N6A):  
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

ABOUT MAGNETIK:  
Magnetik is an interactive marketing agency in New York City that combines cutting-edge technology, award-winning creative services and strategic best-practices. For more than a decade, Magnetik has developed programs that engage users and drive revenue for clients without the red tape and overhead of larger agencies.

Magnetik was founded in 2006 by award-winning Creative Director Doug Steinberg. Over the years, Magnetik has successfully executed hundreds of successful digital campaigns for clients, including emerging start-ups and large global enterprise brands.

Media Contact: North 6th Agency, Inc.  
212-334-9753, marketing@n6a.com

North 6th Agency Creates Outcome Relations™

By | Announcements

North 6th Agency (N6A) is disrupting the legacy public relations agency model with its introduction of Outcome Relations™, the first public relations offering that aligns with the specific business outcomes that are most important to CMOs, CEOs and brand marketers today.

As The Outcome Relations Agency, N6A is modernizing the industry by creating an inherent level of accountability, attribution, and amplification for PR.  Within the Outcome Relations (OR) model, PR services such as earned media, content and reputation management will be applied to a proprietary process with the opportunity to amplify results through digital media.

N6A clients can choose from more than 20 types of specific outcomes across six categories:

  • Revenue Outcomes
  • Recruiting Outcomes
  • Competitive Outcomes
  • M&A Outcomes
  • Capital Raise Outcomes
  • Enterprise Value Outcomes

As part of the OR offering, N6A develops custom Outcome Dashboards that enable clients to select their desired outcomes, target specific personas, align on KPIs and track the performance of their campaigns in real-time against the chosen outcomes.

“We believe the future of PR is OR,” said Matt Rizzetta, CEO of N6A. “We’ve sat in front of thousands of CMOs, CEOs, founders and brand marketers over the past decade, and the most common concern was PR’s alignment with specific business outcomes. Our Outcome Relations model tackles this pain point by assigning PR the same level of accountability as other components of the marketing stack.”

This announcement comes on the heels of the release of Rizzetta’s debut book, “The Death of Irrelevant PR: Outcome Relations is the New Public Relations. The book, which is available on Amazon and on Audible, serves as an essential how-to guide for Outcome Relations. It includes a step-by-step tutorial of the OR process, best practices, case study examples and detailed overviews of each type of outcome.

Former PepsiCo CFO and DirecTV CEO Mike White commented on the book: “Matt Rizzetta and N6A’s vision is innovative and forward-thinking in that it forces the public relations category to be held accountable for business outcomes in front of CEOs, CMOs, and decision makers in the board room.”

Leading up to the Outcome Relations launch, N6A hired media transformer and former Epsilon and Zeta Interactive CEO, Al DiGuido, as President and Chief Revenue Officer. DiGuido brings with him a track record of successfully transforming legacy media and marketing service categories. He has been at the forefront of transformational shifts across print, direct response and digital media, and believes the next major shift in media is happening in PR.

“For generations, public relations has served as an appendage to the overall marketing mix, but was never held accountable for driving bottom-line outcomes,” said Al DiGuido, President and CRO of N6A. “The launch of Outcome Relations completely changes this narrative by addressing ROI challenges with PR for businesses at all stages of growth.”

For more information on N6A and its Outcome Relations™ offering, please visit www.n6a.com.

ABOUT NORTH 6TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.