Announcements

NEW YORK, June 9, 2020 /PRNewswire/ — North 6^th Agency (N6A), The Outcome Relations Agency™, today announced that it has launched N6A Enterprise Value Services, a dedicated services unit specializing in investor relations, financial communications and shareholder value optimization.

N6A Enterprise Value Services will be led by financial services and investor relations executive Lawrence Delaney, Jr. Delaney is a 30-year financial communications veteran who has served as an embedded investor relations advisor for several public, private and pre-IPO companies including: Titan Corporation, which was acquired by L-3 Communications for $2.65B; NCI, Inc., which was acquired by H.I.G Capital for $283 million; Stanley, Inc., which he supported through a successful IPO and acquisition by CGI, Inc. for $1.05 billion; and SAIC, a multi-billion dollar Fortune 500 company.

N6A Enterprise Value Services will be integrated into N6A’s Outcome Relations™ offering, which combines earned media, amplification and KPI alignment to support clients’ specific business outcomes.

N6A Enterprise Value Services is designed to help clients achieve specific financial outcomes, including: defining and reaching valuation targets; IPO preparation; public company investor relations consulting; shareholder communications; and outcome-driven liquidity events.

Engagement options are customized for early stage, later-round, and enterprise-level clients with packages inclusive of the following services:

• Investor Relations and Strategic Services: Investor relations planning and strategy; IPO preparation; public company investor relations consulting services; valuation analysis; quarterly shareholder videoconferences; and additional stakeholder communication needs assessment.
• Investor Marketing and Production Services: Investor presentation refinement and assumptions-testing; online investor portal development, email-linked multimedia investor updates; point of contact for investor queries; and physical and virtual investor events.
• Analyst and Investor Outreach: Investment community relationship cultivation and management; shareholder analysis and targeting; analyst and investor call preparation and management; and deal and non-deal roadshow support.
• Financial Communications Services: Investor-driven disclosure policy guidance; PPM and other registration statement drafting support; earnings and other financial press release consulting; investment profile and fact sheet creation; annual and quarterly reports; and proxy statement and other shareholder communications.

“We see the Enterprise Value Services offering as a strategic step in our vision for Outcome Relations™, which aligns the marketing function with critical business outcomes,” said Matt Rizzetta, CEO of N6A. “Through our Enterprise Value Services capabilities, we are able to work hand-in-hand with our clients in the C-suite to serve as their advocate in achieving successful investor outcomes that maximize shareholder value, such as M&A transactions, pre-IPO and public market events, business transformations, beneficial capital raise outcomes, and shareholder acquisition and retention.”

For more information on N6A, please visit www.N6A.com. For more information on N6A Enterprise Value Services, please visit https://info.n6a.com/enterprisevalueservices.

ABOUT NORTH 6^TH AGENCY, INC. (N6A):  
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

Media Contact: North 6th Agency, Inc.  
212-334-9753, marketing@n6a.com

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North 6^th Agency (N6A), The Outcome Relations Agency™, today announced that it has entered into a strategic venture with integrated marketing firm Magnetik™.

Since 2006, Magnetik has established itself as a premier integrated marketing agency based in New York City. Combining cutting-edge technology, award-winning creative and strategic best practices, Magnetik has serviced more than 100 brands across all categories, including disruptive start-ups and global enterprise brands, such as Akamai, NBC Universal and Tommy Hilfiger USA.

N6A will be integrating Magnetik’s suite of services into its Outcome Relations™ offering for clients, which combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers.

Through the venture, N6A will now offer the following services to enable clients to amplify their Outcome Relations™ campaigns:

• Creative and Design Services
• Digital Advertising
• Email Marketing
• SEO and SEM
• Web Development

“Magnetik’s suite of digital offerings serves an important purpose in enabling brands to amplify the power of credibility assets to drive specific business outcomes,” said Matt Rizzetta, CEO of N6A. “We look forward to servicing our customers with even greater impact and with a tireless commitment to driving their business outcomes as a result of this partnership.”

Led by CEO Doug Steinberg, Magnetik will be integrated into N6A’s in-house amplification team, which provides clients with a range of digital media and demand generation services to amplify and align their PR efforts with business outcomes.

“We have enjoyed a successful relationship with N6A for quite some time, and are looking forward to taking the next step as we enter into this strategic venture,” said Doug Steinberg, CEO of Magnetik. “N6A’s vision to align public relations with business outcomes through measurable digital amplification channels creates incredible synergies with Magnetik’s core business. We are eager to join forces with N6A and provide clients with a fully-integrated solution that takes them from credibility to amplification to outcome.”

For more information on N6A, please visit www.N6A.com. For more information on Magnetik, please visit www.Magnetik.com.

ABOUT NORTH 6^TH AGENCY, INC. (N6A):  
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

ABOUT MAGNETIK:  
Magnetik is an interactive marketing agency in New York City that combines cutting-edge technology, award-winning creative services and strategic best-practices. For more than a decade, Magnetik has developed programs that engage users and drive revenue for clients without the red tape and overhead of larger agencies.

Magnetik was founded in 2006 by award-winning Creative Director Doug Steinberg. Over the years, Magnetik has successfully executed hundreds of successful digital campaigns for clients, including emerging start-ups and large global enterprise brands.

Media Contact: North 6th Agency, Inc.  
212-334-9753, marketing@n6a.com

North 6^th Agency (N6A) is disrupting the legacy public relations agency model with its introduction of Outcome Relations™, the first public relations offering that aligns with the specific business outcomes that are most important to CMOs, CEOs and brand marketers today.

As The Outcome Relations Agency™, N6A is modernizing the industry by creating an inherent level of accountability, attribution, and amplification for PR.  Within the Outcome Relations (OR) model, PR services such as earned media, content and reputation management will be applied to a proprietary process with the opportunity to amplify results through digital media.

N6A clients can choose from more than 20 types of specific outcomes across six categories:

• Revenue Outcomes
• Recruiting Outcomes
• Competitive Outcomes
• M&A Outcomes
• Capital Raise Outcomes
• Enterprise Value Outcomes

As part of the OR offering, N6A develops custom Outcome Dashboards that enable clients to select their desired outcomes, target specific personas, align on KPIs and track the performance of their campaigns in real-time against the chosen outcomes.

“We believe the future of PR is OR,” said Matt Rizzetta, CEO of N6A. “We’ve sat in front of thousands of CMOs, CEOs, founders and brand marketers over the past decade, and the most common concern was PR’s alignment with specific business outcomes. Our Outcome Relations model tackles this pain point by assigning PR the same level of accountability as other components of the marketing stack.”

This announcement comes on the heels of the release of Rizzetta’s debut book, “The Death of Irrelevant PR: Outcome Relations is the New Public Relations.“ The book, which is available on Amazon and on Audible, serves as an essential how-to guide for Outcome Relations. It includes a step-by-step tutorial of the OR process, best practices, case study examples and detailed overviews of each type of outcome.

Former PepsiCo CFO and DirecTV CEO Mike White commented on the book: “Matt Rizzetta and N6A’s vision is innovative and forward-thinking in that it forces the public relations category to be held accountable for business outcomes in front of CEOs, CMOs, and decision makers in the board room.”

Leading up to the Outcome Relations launch, N6A hired media transformer and former Epsilon and Zeta Interactive CEO, Al DiGuido, as President and Chief Revenue Officer. DiGuido brings with him a track record of successfully transforming legacy media and marketing service categories. He has been at the forefront of transformational shifts across print, direct response and digital media, and believes the next major shift in media is happening in PR.

“For generations, public relations has served as an appendage to the overall marketing mix, but was never held accountable for driving bottom-line outcomes,” said Al DiGuido, President and CRO of N6A. “The launch of Outcome Relations completely changes this narrative by addressing ROI challenges with PR for businesses at all stages of growth.”

For more information on N6A and its Outcome Relations™ offering, please visit www.n6a.com.

ABOUT NORTH 6^TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

NEW YORK, June 6, 2019 /PRNewswire/ — Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today honored the honorees of its 2019 EDGE Awards.

The 2019 EDGE Awards was hosted on June 3^rd at the elegant Pier Sixty in Manhattan’s Chelsea Piers. Emceed by Sprinklr President Carlos Dominguez, the EDGE Awards has become known as the “Academy Awards” of marketing, paying tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

This year’s honorees included (in order of presentation):

• Financial Innovator Award, Presented by Worldata: Michael Loeb, Founder and CEO, Loeb.NYC
• Corporate Disruptor Award: LiveIntent
• Education Award: Stern School of Business, New York University, accepted by Tulin Erdem, Ph.D. and Russ Winer, Ph.D.
• Rising Stars Awards: Anneka Gupta, President, LiveRamp; Kelsey Kates, Head of Analytical Academy, Google; John Kelly, Senior Director, NikePlus Member Benefits; Mykela Krieg, Vice President, TCM Creative; Sharifah Niles-Lane, Vice President Digital Marketing and Social Media, Eastern Bank; Vincent Pietrafesa, Director of Business Development, Stirista
• Corporate Heritage Award, Presented by Epsilon: NBCUniversal

This year’s roster of presenters included distinguished business executives, academic leaders and Marketing EDGE alumni, including:

• Terri L. Bartlett, President, Marketing EDGE
• Drew May, Senior Vice President and Chief Customer Officer, Acxiom, and incoming Marketing EDGE Chair
• Stacey Hawes, President, Data Practice, Epsilon
• Charles Mast, President, Mast Circulation Group
• Paulette Oliva, formerly Executive Vice President, MeritDirect
• Matt Rizzetta, Chief Executive Officer, North 6^th Agency (N6A)
• Lizbielka Rosario, E-Commerce Content Operations Associate, Unilever

“We are incredibly grateful for the generosity and support of everyone in the Marketing EDGE community, particularly our corporate sponsors, board members, academic partners and students,” said Terri L. Bartlett, President of Marketing EDGE. “This has been a transformational year for Marketing EDGE. The energy, spirit and enthusiasm on display at this year’s EDGE Awards continues to inspire us in our mission to shape the future of marketing by connecting students, academics and professionals in the field of marketing.”

This announcement continues to build on the momentum that Marketing EDGE has received thus far in 2019. Most recently, the organization announced a stellar roster of new officers and trustees for its latest fiscal year. For more information on Marketing EDGE, visit www.marketingEDGE.org and for details on the EDGE Awards, visit www.EDGEAwards.org.

ABOUT MARKETING EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

NEW YORK, April 23, 2019 /PRNewswire/ — North 6^th Agency (N6A), an award-winning brand communications agency, today announced that marketing and media industry pioneer, Al DiGuido, is joining as President and Chief Revenue Officer.

DiGuido rose to prominence as one of the founding pioneers of email marketing during his tenure as CEO of Bigfoot Interactive. In 2005, he sold Bigfoot to Alliance Data’s Epsilon business unit for $120 million and became the CEO of Epsilon Interactive.

Under his leadership, Epsilon became one of the dominant email providers in the marketplace and expanded aggressively through the acquisition of DoubleClick’s email unit. In April 2019, Epsilon was acquired by Publicis for $4.4 billion.

“I’ve known Al for my entire career, and have witnessed his vision, integrity and spirit on display for clients, employees and shareholders,” said Matt Rizzetta, Founder and CEO of N6A. “There is nobody I can think of who is better suited and aligned with N6A’s vision to transform the public relations industry through business outcomes. I am honored to have Al play on our team as we take N6A to new heights for our clients and team members.”

DiGuido’s track record of identifying opportunities for innovation and successfully transforming legacy media and marketing service categories extends well beyond email marketing. He has been at the forefront of transformational shifts across print, direct response and digital media.

Following his tenure at Epsilon, DiGuido became CEO of Zeta Interactive. At Zeta, he realized his vision of transcending the solo email business to build an agency that helps marketers realize the full potential of integrated technology platforms, services, and strategies.

DiGuido’s career ascension began at Ziff-Davis, where he was Publisher of Computer Shopper during the PC boom of the 1980s. DiGuido successfully expanded the Computer Shopper franchise, transforming it from a print publication into a breakthrough online media property. Under his leadership, ComputerShopper.com accounted for more than 40 percent of the advertising revenue of ZDNet.

At N6A, DiGuido will oversee sales and revenue functions, as well as M&A and capital initiatives to support N6A’s vision and growth strategy. Additionally, DiGuido will work alongside CEO Matt Rizzetta and the N6A leadership team to introduce a new model that will transform the public relations category by aligning with specific business outcomes of CMOs, CEOs and brand marketers.

“I have yet to meet an agency that can rival N6A’s track record of client results, innovation and outcome-oriented culture,” said Al DiGuido, President and Chief Revenue Officer of N6A. “There is a tremendous opportunity to transform the legacy public relations category with a laser focus on being accountable for the specific business outcomes that CMOs, CEOs and brand marketers demand today. I believe N6A is perfectly positioned to lead this transformation.”

DiGuido, who will be based in N6A’s New York office, is also the founder of Al’s Angels, a non-profit, charitable organization whose mission is to provide assistance to children and families suffering hardship due to life-threatening illnesses or poverty. Al’s Angels has built a network of more than 2,000 volunteers in the Tri-State area, and delivers thousands of Thanksgiving meals, holiday gifts, and much needed resources to more than 1,600 to children and families each year.

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6^TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in the heart of SoHo in New York City.

Through its suite of communication services, including media relations, analyst relations, awards and speaking programs, crisis communications, content programs, paid and earned social media programs, N6A has helped its clients successfully realize their desired business outcomes. N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including the Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

NEW YORK and TORONTO – North 6th Agency (N6A), an award-winning brand communications and social media agency based in New York City and Toronto, today was named as one of Entrepreneur’s Top Company Cultures. Full rankings are available online at Entrepreneur.com and in the October 2018 print issue of Entrepreneur Magazine.

Entrepreneur’s Top Company Cultures is a comprehensive annual ranking of the U.S.-based businesses exhibiting the best employee cultures.

In order to determine the winners, Entrepreneur surveyed employees at thousands of U.S.-based businesses with a minimum of 35 employees. Surveys were answered by over 34,000 participants, with the highest-ranking companies making it to the final Top Company Cultures list.

Rankings were evaluated across 24 factors in seven categories: alignment, effectiveness, connection, management, engagement, leadership, and basics.

“We’re honored to be ranked as one of the Top Company Cultures in America by Entrepreneur,” said Matt Rizzetta, CEO of N6A. “So many people have made career bets on N6A over the past decade, and thanks to them, we have created a culture of innovation, experimentation, and togetherness. We will work tirelessly to keep getting better every day, and to making everyone proud of the bet they made on N6A.”

Understanding that there is no “one size fits all” approach in today’s work environment, N6A has created a culture of recognition that is personalized for each employee. Earlier this year, N6A launched “Pace Points,” a points-based rewards system in which employees accumulate points for specific individual, group and company-wide achievements. The program allows employees to choose rewards across categories in health, travel, transportation and housing, quality of life, unique experiences, cash and more. Rewards were designed around employee feedback and range from a few hundred dollars to over $50,000 in value.

N6A also implemented the Summer Sabbatical Challenge, a company-wide initiative incentivizing employees to achieve specific team goals for the chance to earn a one-month sabbatical in 2019. Goals were set for each department across the agency, and if met, all N6A employees will receive one-month paid leave next year. This initiative is intended to motivate employee productivity, boost morale and reinforce work-life balance, teamwork, and personal growth.

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.